Thursday, March 3, 2011
Tuesday, September 14, 2010
After agriculture, handicraft is the second largest occupation in India with more than 23 million people in this sector. Every 7-10 years 10% of these artisans leave their jobs looking for better opportunities. If this continues the Indian Handicrafts will be lost in the next few decades.
Hence we decided to take this situation head on and create a unique ‘SEED’ platform for artisans and crafts people, we are taking initiatives to develop strengths in advising, designing, marketing and promoting techniques. We will help them generate revenue, make profit and develop their new business platforms. Our aim is to associate with maximum number of Artisans throughout India and give them a platform, where they can upgrade and educate themselves. We provides vital, and fair income to all those who are associated with us by marketing their arts, thoughts and sharing their stories and creating an emotional bonding. We develop products that appear to work the best in this modern lifestyle, which in turn accelerates the learning curve and ultimately the growth of the trusts and organisation we are collaborated with as a whole.
VISION OF SEED
We believe it is critical to create new products with market appeal and to ensure that our production methods are eco-effective, re-cycled and can sustain these new products. Our marketing objective is simple, Link artisans to new markets and ensures those links can continue growing well beyond SEED's involvement. During the course of the research we found that many of the products made by the artisans were outdated. Therefore, to revive the tradition and to make the products relevant to modern tastes, special inputs were provided on designs. Hence we will not only enhance their skills of design, color sense but also provide additional linkages that would create new business avenues for them
MISSION OF SEED
We pride ourselves on giving form to the complex mix of values and impressions that make up a brand. That's because we realise that true innovation is supported by thoughts. We provide vital, and fair income to all those who are associated with us by marketing their art, thoughts and telling their stories and create an emotional bonding. SEED works with artisans who would otherwise be unemployed or underemployed. This income helps pay for food, education, health care, housing and medication. The aim is to empower these artisans to overcome personal, cultural and financial obstacles and achieve success. Empowered with independence and self-confidence, they can take active roles in shaping their own lives as well as their families and communities.