Personal visits to the trust were undertaken to collect primary data in the form of photographs and physical products. It was essential to collect photographs of different products. No design catalogues or documentation were available in printed or digital format because the artisans hardly keep any record of their designs. The normal practice was to make a sample for the order, which was then approved by the buyer and sent back for manufacturing.
The whole process will take more than a month’s time. It was found that there was a dire need for product innovation and for design upgrades to meet international standards. We will try to shorten the period needed for approval by using digital images. An online gallery of available products might also create opportunities for direct orders. Based on this assumption, News letters of new products will be dispatched to existing buyers and with this we would try to pitch in for new business as well.